How Fansmart Works
Have you ever looked out at the crowd during one of your home fixtures and wondered how many painters, mechanics, restaurant owners, hairdressers, driving instructors etc. are out there in your supporter base? Many of those same individuals are currently marketing their businesses and services, but just not currently with your club. It is possible that you do not have the right advertising product for them, remembering that you are now competing against all of the digital opportunities that are available.
Fansmart gives you a mechanism to find out who your fans are and to develop a commercial revenue stream by allowing them to create business profiles and special offers for other members of your club community.
Digital adverts created by your subscribers that are SEO indexed and that can be found via the search engines that will prove to be an essential part of your portfolio of advertising products.
Think of it as a cross between LinkedIn and Groupon – but for your club network.
You will know that at the start of the season you can sell a supporter a season ticket and a replica shirt (even if they choose not to wear it) but other than that it is difficult to further monetise your fan base, and even more difficult to generate revenue from fans that are not local.
By offering a searchable database of services and discount opportunities, accessed from your club website, you will provide real rewards for your supporters – whilst for the first time allowing business owners and service providers to profit from being a member of your club community.